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Our integrated digital marketing strategy services ensure your brand stays one step ahead of competitors.
A digital marketing audit is an assessment of your entire digital ecosystem. This assessment theoretically strips your digital marketing ecosystem down into individual components (your website and blog, email marketing software, CRM software, SEO tools, PPC platforms, analytics and tracking, and social media), and reconfigures your environment in a way that’s geared for marketing success.
Digital marketing tools and platforms change as frequently as our customers do. It’s therefore imperative that you audit your digital marketing environment at least once every 18 months if you want to remain on top of these trends and continue to reach your customers in the platforms they choose.
12 to 18 months should be sufficient time between digital marketing audits. If you conduct a major audit and a big systems overhaul, 18 months between projects is perfect.
See below to find out exactly what goes into a digital marketing audit.
A digital marketing audit is a collection of insights compiled by reviewing your digital marketing environment as the sum of all its parts. The following are the sites audited during this process:
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Broken content
Broken links
Content audit
Sitemap and structure
Technical audit
Privacy, POPI, compliance
Site performance and speed
SSL and backup assessment
Vulnerability scans
Penetration testing
Disaster recovery plan assessment
Robots txt issues
Set up and configuration
GA4 set up
Event tracking
Goal tracking
Behavior flow
IP exclusions
Technical integration
List health
Domain authentication
Compliance
Subscriber preferences
Content audit
Stats audit
Technical integration
List health and data assessment
Usage assessment
How the website and all other digital components are integrated to form a conversion tracking report. How do leads enter the system and how are user tracked and converted.
Profile health
Audience health
Content assessment
Website integration
Audiences
Creatives
Results
Remarketing
Integrations
Opportunities
Our comprehensive digital marketing audit services are designed to assess and evaluate your digital success with precision and expertise. In today’s competitive online landscape, understanding the effectiveness of your digital marketing efforts is crucial for achieving optimal results.
Our skilled team of digital marketing professionals conducts thorough audits of your online presence, analysing key metrics, performance indicators, and strategies across various channels. We delve into areas such as website performance, search engine optimisation, social media presence, content strategy, and advertising campaigns to provide you with a detailed assessment of your digital performance.
By leveraging our digital marketing audit services, you gain invaluable insights into areas of improvement, identify untapped opportunities, and develop data-driven strategies to enhance your overall digital success.
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