Digital Marketing Training


Learn new skills
Improve existing skills

Having your own digital skills and being able to develop and manage your own online marketing strategy is empowering. You’re in control and new knowledge will help you become more agile to address challenges on your own. With more skills at your disposal you will be able to get to know your customers and build relationships with them directly.

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Website Management & SEO Training
Lead Generation & Conversions Training
Inbound Marketing Training (Hubspot)
Social & Google Ads Training

Find out which skills we can teach you by clicking on the title for the correct discipline below

We have the skills and knowledge and get you started on your own. We offer one on one guidance and training to help you upskill you and your team every step of the way.

We are also able to create fully customised courses and training programmes based on your immediate and long-term goals. The following are individual disciplines, whcih can also be combined.

Use Social Media To Grow A Community Around Your Business And Get New Customers

Social media management may seem easy, but there are nuances and tricks which can help you shine the best light on your business. Our social media training programmes will help you learn how to source and publish content, the different types of content you should be using, how to track social media traffic and how to understand your key demographics.

Learn To Manage Your WordPress Website And Use SEO To Elevate Your Online Presence

30% of the world’s websites are built using WordPress, and, once you get the hang of it, the platform is one of the most user-friendly content management systems available.
Learn how to properly manage and update your WordPress website, and learn the techniques and strategies of search engine optimisation (SEO) to ensure your website ranks above your competitors.

Use Social Media And Google Ads To Target The Right People At The Right Time And Track Conversions On Your Website

Pay Per Click (PPC) advertising is the process of promoting your website content to a targeted audience based on their interests, demographics and online habits. ALT Digital can train you to get the most bang for your buck and attract the right people to your website and connect them with your business.
Our PPC training can be done for social media (Facebook, Instagram, Twitter and LinkedIn), and Google Ads (formerly known as AdWords).

Discover The Power Of Google Analytics To Track Website Source Trafffic And Understand What Visitors Are Doing On Your Website

Google Analytics is the most powerful way to track which users are visiting your website, what they do once they are there, how much time they spend on your site, and where they leave it.
With Google Analytics training, you will learn how to install analytics, how to optimise the environment for accurate tracking, and how to read and generate website reports.

Create Hot Sales Prospect Lists Through Targeted Lead Generation And Conversion Optimisation Strategies

Conversion optimisation occurs when you adjust your website not just for traffic, but for leads. This process of lead generation ensures what prospects who engage with your business want to hear from you, and are waiting to buy from you.
Turn cold leads into red hot prospects with ALT Digital’s lead generation and conversion optimisation training.

Learn How To Use Email Marketing To Keep Your Audiences Informed Of Your Services Offerings And Discover How To Measure Successful Campaigns

Our email marketing programmes will teach you how to create powerful email campaigns, determine which email marketing software is right for your business and budget, measure campaigns and audiences, and grow your opt in lists.
Our email marketing training will ensure you are communicating with your opt-in lists effectively, while being POPI and GPDR compliant.

Do You Want To Improve Your Skills?

We can teach you how to effectively manage and grow your digital marketing presence in a few hours. Custom workshops are designed to suit your needs.