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Learn new digital skills and improve on existing ones with ALT’s digital training services.
Having your own digital skills and being able to develop and manage your own online marketing strategy is empowering. You’re in control and new knowledge will help you become more agile to address challenges on your own. With more skills at your disposal you will be able to get to know your customers and build relationships with them directly.
Find out which skills we can teach you by clicking on the title for the correct discipline below
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Social media management may seem easy, but there are nuances and tricks which can help you shine the best light on your business. Our social media training programmes will help you learn how to source and publish content, the different types of content you should be using, how to track social media traffic and how to understand your key demographics.
30% of the world’s websites are built using WordPress, and, once you get the hang of it, the platform is one of the most user-friendly content management systems available.
Learn how to properly manage and update your WordPress website, and learn the techniques and strategies of search engine optimisation (SEO) to ensure your website ranks above your competitors.
Pay Per Click (PPC) advertising is the process of promoting your website content to a targeted audience based on their interests, demographics and online habits. ALT Digital can train you to get the most bang for your buck and attract the right people to your website and connect them with your business.
Our PPC training can be done for social media (Facebook, Instagram, Twitter and LinkedIn), and Google Ads (formerly known as AdWords).
Google Analytics is the most powerful way to track which users are visiting your website, what they do once they are there, how much time they spend on your site, and where they leave it.
With Google Analytics training, you will learn how to install analytics, how to optimise the environment for accurate tracking, and how to read and generate website reports.
Conversion optimisation occurs when you adjust your website not just for traffic, but for leads. This process of lead generation ensures what prospects who engage with your business want to hear from you, and are waiting to buy from you.
Turn cold leads into red hot prospects with ALT Digital’s lead generation and conversion optimisation training.
Our email marketing programmes will teach you how to create powerful email campaigns, determine which email marketing software is right for your business and budget, measure campaigns and audiences, and grow your opt in lists.
Our email marketing training will ensure you are communicating with your opt-in lists effectively, while being POPI and GPDR compliant.
We can teach you how to effectively manage and grow your digital marketing presence in a few hours. Custom workshops are designed to suit your needs.
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