The ultimate list of Facebook targeting criteria

Facebook targeting is expansive and the options the platform provides are many, and diverse. If you’re looking for highly targeted, measurable digital advertising, Facebook is the platform for you. But many find the targeting criteria overwhelming.

Here’s a list of ALL possible Facebook targeting criteria. You can also download this list, for free, in a format which you can either print out, or use as a checklist for your paid media manager. It’ll save you hours! 

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Facebook Targeting Criteria

Scroll across the four tabs, and below each to get all Facebook targeting options and information. The four tabs are:

  • Demographics
  • Interests
  • Behaviours
  • More categories


  • Education level
    • At high school
    • At university
    • At university (postgraduate)
    • Doctorate degree
    • Foundation degree
    • High school leaver
    • Master’s degree
    • Professional degree
    • Some high school
    • Some university
    • Some university (postgraduate)
    • University graduate
    • Unspecified
  • Fields of study
    • Input box (start typing)
  • School / universities
    • Input box (start typing)
  • Undergrad years
    • Range navigator

  • Baby boomers (US)
  • Generation X
  • Millennials

  • Household composition
    • Member of a family-based household
    • Member of a housemate-based household

  • Anniversary
    • Anniversary in 31-60 days
    • Anniversary within 30 days
  • Away from family
  • Away from home town
  • Date of birth
    • Month of birth
      • Birthday on 1 January
      • Birthday on 10 October
      • Birthday on 11 November
      • Birthday on 12 December
      • Birthday on 2 February
      • Birthday on 3 March
      • Birthday on 4 April
      • Birthday on 5 May
      • Birthday on 6 June
      • Birthday on 7 July
      • Birthday on 8 August
      • Birthday on 9 September
    • Upcoming birthday
  • Friends of
    • Close friends of men with a birthday in 0-7 days
    • Close friends of men with a birthday in 7-30 days
    • Close friends of people with their birthday in 0-7 days
    • Close friends of people with their birthday in 7-30 days
    • Close friends of women with a birthday in 0-7 days
    • Close friends of women with a birthday in 7-30 days
    • Friends of Newly Engaged
    • Friends of Newlywed
    • Friends of Recently Moved
  • Long-distance relationship
  • New job
  • New relationship
  • Newly engaged (1 year)
  • Newly engaged (3 months)
  • Newly engaged (6 months)
  • Newlywed (1 year)
  • Newlywed (3 months)
  • Newlywed (6 months)
  • Recently moved

  • All Parents
    • (06-08 Years) Parents with Early School-Age Children
    • Expectant parents
    • New parents (0-12 months)
    • Parents (All)
    • Parents with adult children (18-26 years of age)
    • Parents with pre-teens (8-12 years of age)
    • Parents with teenagers (13-18 years of age)
    • Parents with toddlers (1-2 years of age)
    • Parents with young children (3-5 years of age)

  • Likely to engage with political content (conservative)
  • Likely to engage with political content (liberal)
  • Likely to engage with political content (moderate)
  • US politics (conservative)
  • US politics (liberal)
  • US politics (moderate)
  • US politics (very conservative)
  • US politics (very liberal)

  • Interested in
    • Men
    • Men and Women
    • Unspecified
    • Women
  • Relationship Status
    • Civil Partnership
    • Complicated
    • Divorced
    • Domestic Partnership
    • Engaged
    • In a relationship
    • Married
    • Open Relationship
    • Separated
    • Single
    • Unspecified
    • Widowed

  • Employers
    • Input box
  • Industries
    • Administrative
    • Architecture and engineering
    • Arts, entertainment, sport and media
    • Business and financial operations
    • Cleaning and maintenance
    • Community and social services
    • Computers and mathematics
    • Construction and extraction
    • Education and libraries
    • Farming, fishing and forestry
    • Food preparation and services
    • Government Employees
    • Healthcare and medical
    • IT and technical
    • Installation and repair
    • Legal
    • Life, physical and social sciences
    • Management
    • Military
    • Nurses
    • Personal care
    • Production
    • Protective service
    • Sales
    • Transport and moving
    • Veterans (US)
  • Job Titles
    • Input box

  • Advertising
  • Agriculture
  • Architecture
  • Aviation
  • Banking
    • Investment banking
    • Online banking
    • Retail banking
  • Business
  • Construction
  • Design
    • Fashion design
    • Graphic design
    • Interior design
  • Economics
  • Engineering
  • Entrepreneurship
  • Healthcare
  • Higher education
  • Management
  • Marketing
  • Nursing
  • Online
    • Digital marketing
    • Display advertising
    • Email marketing
    • Online advertising
    • Search engine optimisation
    • Social media
    • Social media marketing
    • Web design
    • Web development
    • Web hosting
  • Personal finance
    • Credit cards
    • Insurance
    • Investment
    • Mortgage loans
  • Property
  • Retail
  • Sales
  • Science
  • Small business

  • Films
    • Action films
    • Animated films
    • Anime films
    • Bollywood films
    • Comedy films
    • Documentary films
    • Drama films
    • Fantasy films
    • Horror films
    • Musical theatre
    • Science fiction films
    • Thriller films
  • Games
    • Action games
    • Board games
    • Browser games
    • Card games
    • Casino games
    • First-person shooter games
    • Gambling
    • Massively multiplayer online games
    • Massively multiplayer online role-playing games
    • Online games
    • Online poker
    • Puzzle video games
    • Racing games
    • Role-playing games
    • Shooter games
    • Simulation games
    • Sports games
    • Strategy games
    • Video games
    • Word games
  • Live events
    • Ballet
    • Bars
    • Concerts
    • Dancehalls
    • Music festivals
    • Nightclubs
    • Parties
    • Plays
    • Theatre
  • Music
    • Blues music
    • Classical music
    • Country music
    • Dance music
    • Electronic music
    • Gospel music
    • Heavy metal music
    • Hip hop music
    • Jazz music
    • Music videos
    • Pop music
    • Rhythm and blues music
    • Rock music
    • Soul music
  • Reading
    • Books
    • Comics
    • Fiction books
    • Literature
    • Magazines
    • Manga
    • Mystery fiction
    • Newspapers
    • Non-fiction books
    • Romance novels
    • eBooks
  • Television programmes
    • TV chat shows
    • TV comedies
    • TV game shows
    • TV reality shows

  • Dating
  • Family
  • Fatherhood
  • Friendship
  • Marriage
  • Motherhood
  • Parenting
  • Weddings

  • Bodybuilding
  • Dieting
  • Gyms
  • Meditation
  • Nutrition
  • Physical exercise
  • Physical fitness
  • Running
  • Weight training
  • Yoga
  • Zumba

  • Alcoholic drink
    • Beer
    • Distilled drink
    • Wine
  • Beverages
    • Coffee
    • Energy drinks
    • Juice
    • Soft drinks
    • Tea
  • Cooking
    • Baking
    • Recipes
  • Cuisine
    • Chinese cuisine
    • French Cuisine
    • German cuisine
    • Greek cuisine
    • Indian cuisine
    • Italian cuisine
    • Japanese cuisine
    • Korean cuisine
    • Latin American cuisine
    • Mexican cuisine
    • Middle Eastern cuisine
    • Spanish cuisine
    • Thai cuisine
    • Vietnamese cuisine
  • Food
    • Barbecue
    • Chocolate
    • Desserts
    • Fast food
    • Organic food
    • Pizza
    • Seafood
    • Veganism
    • Vegetarianism
  • Restaurants
    • Coffeehouses
    • Diners
    • Fast casual restaurants
    • Fast food restaurants

  • Arts and music
    • Acting
    • Crafts
    • Dance
    • Drawing
    • Drums
    • Fine art
    • Guitar
    • Painting
    • Performing arts
    • Photography
    • Sculpture
    • Singing
    • Writing
  • Current events
  • Home and garden
    • DIY
    • Do it yourself (DIY)
    • Furniture
    • Gardening
    • Home appliances
  • Pets
    • Birds
    • Cats
    • Dogs
    • Fish
    • Horses
    • Pet food
    • Rabbits
    • Reptiles
  • Politics and social issues
    • Charity and causes
    • Community issues
    • Environmentalism
    • Law
    • Military
    • Politics
    • Religion
    • Sustainability
    • Veterans
    • Volunteering
  • Travel
    • Adventure travel
    • Air travel
    • Beaches
    • Car rentals
    • Cruises
    • Ecotourism
    • Holidays
    • Hotels
    • Lakes
    • Mountains
    • Nature
    • Theme parks
    • Tourism
  • Vehicles
    • 4x4s
    • Automobiles
    • Boats
    • Electric vehicle
    • Hybrids
    • Lorries
    • Motorcycles
    • Motorhomes
    • People Carriers
    • Scooters

  • Beauty
    • Beauty salons
    • Cosmetics
    • Fragrances
    • Hair products
    • Spas
    • Tattoos
  • Clothing
    • Children’s clothing
    • Men’s clothing
    • Shoes
    • Women’s clothing
  • Fashion accessories
    • Dresses
    • Handbags
    • Jewellery
    • Sunglasses
  • Shopping
    • Boutiques
    • Coupons
    • Discount shops
    • Luxury goods
    • Online shopping
    • Shopping centres
  • Toys

  • Outdoor recreation
    • Boating
    • Camping
    • Fishing
    • Hiking
    • Horseback riding
    • Hunting
    • Mountain biking
    • Surfing
  • Sports
    • American football
    • Baseball
    • Basketball
    • Car racing
    • College football
    • Football
    • Golf
    • Marathons
    • Skiing
    • Snowboarding
    • Swimming
    • Tennis
    • Triathlons
    • Volleyball

  • Computers
    • Computer memory
    • Computer monitors
    • Computer processors
    • Computer servers
    • Desktop computers
    • Free software
    • Hard drives
    • Network storage
    • Software
    • Tablet computers
  • Consumer electronics
    • Audio equipment
    • Camcorders
    • Cameras
    • GPS devices
    • Game consoles
    • Mobile phones
    • Portable media players
    • Projectors
    • Smartphones
    • Televisions
    • eBook readers

  • Anniversary in 61-90 days

  • India
    • (A) affinity for high-value goods, in India
    • (A+B) affinity for mid to high-value goods, in India

  • Canvas Gaming
    • Average Engagement
      • Plays 0 out of 7 days
      • Plays 1 out of 7 days
      • Plays 2 out of 7 days
      • Plays 3 out of 7 days
      • Plays 4 out of 7 days
      • Plays 5 out of 7 days
    • Played game in last 14 days
    • Played game in last 3 days
    • Played game in last 7 days
    • Played game yesterday
  • Console gamers
  • Early technology adopters
  • Event creators
  • FB Payments (all)
  • FB Payments (higher than average spend)
  • FB Payments (recent)
  • Facebook Page Admins
  • Internet Browser Used
    • Primary Browser: Chrome
    • Primary Browser: Firefox
    • Primary Browser: Internet Explorer
    • Primary Browser: Opera
    • Primary Browser: Safari
    • Primary browser: Edge
  • Late technology adopters
  • Operating System Used
    • Primary OS Mac OS X
    • Primary OS Windows 7
    • Primary OS Windows 8
    • Primary OS Windows Vista
    • Primary OS Windows XP
    • Sierra OS Mac
  • Operating system used
    • Primary O S Windows 10
  • Photo uploaders
  • Primary email domain
    • AOL Email Addressees
    • Apple Email Addresses
    • Gmail Users
    • Hotmail Email Addresses
    • MSN.com Email Addresses
    • Yahoo Email Addresses
  • Small Business Owners

  • Close friends of ex-pats
  • Ex-pats (Argentina)
  • Ex-pats (Australia)
  • Ex-pats (Austria)
  • Ex-pats (Bangladesh)
  • Ex-pats (Belgium)
  • Ex-pats (Cameroon)
  • Ex-pats (Canada)
  • Ex-pats (Chile)
  • Ex-pats (Colombia)
  • Ex-pats (Cuba)
  • Ex-pats (Dominican Republic)
  • Ex-pats (Egypt)
  • Ex-pats (El Salvador)
  • Ex-pats (Ethiopia)
  • Ex-pats (Finland)
  • Ex-pats (France)
  • Ex-pats (Germany)
  • Ex-pats (Ghana)
  • Ex-pats (Greece)
  • Ex-pats (Guatemala)
  • Ex-pats (Haiti)
  • Ex-pats (Honduras)
  • Ex-pats (Hong Kong)
  • Ex-pats (Iran)
  • Ex-pats (Ireland)
  • Ex-pats (Israel)
  • Ex-pats (Italy)
  • Ex-pats (Japan)
  • Ex-pats (Kenya)
  • Ex-pats (Latvia)
  • Ex-pats (Malaysia)
  • Ex-pats (Mexico)
  • Ex-pats (Morocco)
  • Ex-pats (Nepal)
  • Ex-pats (New Zealand)
  • Ex-pats (Nigeria)
  • Ex-pats (Pakistan)
  • Ex-pats (Pakistani)
  • Ex-pats (Peru)
  • Ex-pats (Poland)
  • Ex-pats (Portugal)
  • Ex-pats (Puerto Rico)
  • Ex-pats (Romania)
  • Ex-pats (Russia)
  • Ex-pats (Rwanda)
  • Ex-pats (Saudi Arabia)
  • Ex-pats (Senegal)
  • Ex-pats (Serbia)
  • Ex-pats (Singapore)
  • Ex-pats (South Korea)
  • Ex-pats (Spain)
  • Ex-pats (Sri Lanka)
  • Ex-pats (Switzerland)
  • Ex-pats (Turkey)
  • Ex-pats (UAE)
  • Ex-pats (UK)
  • Ex-pats (US)
  • Ex-pats (Uganda)
  • Ex-pats (United States)
  • Ex-pats (Venezuela)
  • Ex-pats (Vietnam)
  • Ex-pats (Zimbabwe)
  • Ex-pats (the Netherlands)
  • Ex-pats (the Philippines)
  • Expats (All)
  • Expats (Brazil)
  • Expats (China)
  • Expats (Estonian)
  • Expats (Hungary)
  • Expats (India)
  • Expats (Indonesia)
  • Expats (South Africa)
  • Family of ex-pats

  • All Mobile Devices by Brand
    • Alcatel
    • Amazon
      • Kindle Fire
    • Apple
      • iPad 1
      • iPad 2
      • iPad 3
      • iPad 4
      • iPad Air
      • iPad Air 2
      • iPad Mini 1
      • iPad Mini 2
      • iPad Mini 3
      • iPhone 4
      • iPhone 4S
      • iPhone 5
      • iPhone 5C
      • iPhone 5S
      • iPhone 6
      • iPhone 6 Plus
      • iPhone 6S
      • iPhone 6S Plus
      • iPhone 7
      • iPhone 7 Plus
      • iPhone SE
      • iPod Touch
    • Cherry Mobile
    • Gionee devices
    • Google
      • Google Pixel
      • Nexus 5
    • HTC
      • HTC One
    • Huawei
    • Karbonn
    • LG
      • G3
      • LG G2
      • LG V10
    • Micromax
    • Motorola
    • Samsung
      • Galaxy Grand
      • Galaxy Grand 2
      • Galaxy Note 3
      • Galaxy Note 4
      • Galaxy Note 5
      • Galaxy Note 7
      • Galaxy S 4 Mini
      • Galaxy S III
      • Galaxy S III Mini
      • Galaxy S4
      • Galaxy S5
      • Galaxy S6
      • Galaxy S7
      • Galaxy S7 Edge
      • Galaxy Tab 2
      • Galaxy Tab 3
      • Galaxy Tab 4
      • Galaxy Tab Pro
      • Galaxy Tab S
      • Galaxy Y
      • Samsung Galaxy S8
    • Sony
      • Xperia M
      • Xperia Z
      • Xperia Z Ultra
      • Xperia Z3
    • Tecno
    • Xiaomi
    • ZTE
  • All Mobile Devices by Operating System
    • All Android devices
    • All iOS devices
    • Windows Phones
  • All mobile devices
  • Feature phones
  • Network Connection
    • 2G Connection
    • 3G Connection
    • 4G Connection
    • Wi-Fi connection
  • New smartphone and tablet owners
  • Primary Android device is eligible for 360 media
  • Primary Android device is ineligible for 360 media
  • Smartphone Owners
  • Smartphones and tablets
  • Tablet Owners

  • African American (US)
  • Asian-American (US)
  • Hispanic (US – All)
  • Hispanic (US – Bilingual)
  • Hispanic (US – English dominant)
  • Hispanic (US – Spanish dominant)

  • Engaged shoppers

  • Autumn American Football
    • Fans of 1 or more teams
    • Fans of 3 or more teams

  • All frequent travellers
  • Commuters
  • Frequent international travellers
  • Returned from trip 1 week ago
  • Returned from trip 2 weeks ago


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16th August 2017

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