Digital Marketing Audit

Weaving the strands for perfect brand DNA

A digital marketing audit is an assessment of your entire digital ecosystem. This assessment theoretically strips your digital marketing ecosystem down into individual components (your website and blog, email marketing software, CRM software, SEO tools, PPC platforms, analytics and tracking, and social media), and reconfigures your environment in a way that’s geared for marketing success.

DIGITAL MARKETING AUDIT

Your Digital Landscape

Digital marketing tools and platforms change as frequently as our customers do. It’s therefore imperative that you audit your digital marketing environment at least once every 18 months if you want to remain on top of these trends and continue to reach your customers in the platforms they choose.

12 to 18 months should be sufficient time between digital marketing audits. If you conduct a major audit and a big systems overhaul, 18 months between projects is perfect.

See below to find out exactly what goes into a digital marketing audit.

Digital Consultancy

Assessing the structure and technological make-up of your website

Performance Monitoring

Assessing your website's content, pages, blogs and forms

Traffic Analytic

Assessing your Google Analytics to see what's driving traffic and what your users are doing

Brand Marketing

Assessing your email marketing efforts, send and click rates and audiences

Conversion Optimization

Assessing your paid media efforts via Google Ads and social media ads

Social Tracking

Assessing your social content, audiences and paid advertising

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