Twitter Advertising Fundamentals
Twitter is increasingly becoming a popular advertising channel, particularly in South Africa. This course takes you, from start to finish, through the Twitter advertising platform where you will learn how to set up ads, create adverts for specific objectives, optimise existing ads using analytics, and report on your campaigns.
R1 600.00 R450.00
DURATION: 14 days
NOTE: If you wish to learn about all social media ad channels (Twitter, Facebook and LinkedIn) then you should consider taking the Social Advertising Course instead. But if you only want to learn about Twitter, or are looking for a Twitter Advertising refresh, then this course is for you.
This course covers the following units
(click to drop down)
- Setting up your Twitter account
- A quick tour of Twitter Ads Manager
- Choosing objectives and setting goals
- Ad specifications / dimensions
- Audience targeting
- Ways to advertise on Twitter
- Follower campaign
- Clicks to website
- App installs or re-engagements
- Video views
- Engagement ads
- Awareness ads
- Navigating Twitter Analytics
- Reporting on results
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