Full Social Media Advertising

13 STUDENTS ENROLLED

Social media advertising is a marketing strategy that encompasses all paid digital media placements that are served via social media platforms.

COURSE FEE: R5 000.00 R2 500.00
COURSE DURATION: 30 days

This course covers:

  • Social advertising fundamentals
  • Identifying audiences
  • Calculating ROI
  • Ongoing optimisation
  • Reporting and analytics tools and strategies

*NB: This course is not suitable for those who are unfamilair with basic principles of social media marketing. Please kindly contact the administrator at ALT digital if you are unsure if this course is for you. 

Introduction to social advertising.

  1. Ad set up
    1. Setting up your Twitter account
    2. A quick tour of Twitter Ads Manager
    3. Choosing objectives and setting goals
    4. Ad specifications / dimensions
    5. Audience targeting
  2. Creating your Twitter ads
    1. Ways to advertise on Twitter
    2. Follower campaign
    3. Clicks to website
    4. App installs or re-engagements
    5. Video views
    6. Engagement ads
    7. Awareness ads
  3. Optimising / reporting on campaigns
    1. Navigating Twitter Analytics
    2. Reporting on results

  1. Facebook account setup
    1. Facebook Advertising Account set up
    2. Facebook Business Manager setup
    3. Finding your way around Facebook Advertising
    4. Choosing objectives and setting goals
    5. Ad specifications / dimensions
    6. Audience targeting
  2. Creating your Facebook ads
    1. Important resources for creating Facebook ads
    2. Creating your Facebook Campaign
    3. Creating your Facebook Advert Set
    4. Creating your Facebook Advert
  3. Optimising / reporting on campaigns
    1. Navigating Facebook Insights
    2. Reporting on Facebook ad results

  1. LinkedIn ad setup
    1. Setting up your advertising account
    2. Navigating LinkedIn Ads Center
    3. Setting LinkedIn goals
    4. Ad specifications / dimensions
    5. Audience targeting
  2. Creating LinkedIn ads
    1. Text ads
    2. Sponsored content
    3. Sponsored InMail
    4. Conversion campaigns (new)
    5. Display and spotlight ads
  3. Optimising / reporting on campaigns
    1. Navigating LinkedIn Insights
    2. Reporting on LinkedIn results

This course will also give you access to:

  • Paid media plan templates
  • Reporting templates
  • Data and cheat sheets to use as you choose

Full support is offered to all registered students during the duration of study.

TAKE THIS COURSE
  • R5,000 R2,500
  • 30 Days
  • Course Badge

How to get in touch

Questions? Comments? Random requests? We want to hear from you! Get in touch or fill out the adjacent form
  • ALT digital
  • VALLEY ROAD, HOUT BAY
  • CAPE TOWN
Email us at admin@altdigital.co.za

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