LinkedIn Advertising Fundamentals
LinkedIn is an extremely powerful B2B tool, and as such brands need a strong presence on the platform. It’s not enough to just have a company page and post regular updates. You also need to promote the content you have on LinkedIn to draw in more customers and build brand authority. Our LinkedIn Advertising course shows you how to do this for maximum ROI.
R1 500.00 R450.00
DURATION: 14 days
NOTE: If you wish to learn about all social media ad channels (Twitter, Facebook and LinkedIn) then you should consider taking the Full Social Advertising Course instead. But if you only want to learn about LinkedIn, or are looking for a LinkedIn Advertising refresh, then this course is for you.
The LinkedIn Advertising course covers the following units
- Setting up your advertising account
- Navigating LinkedIn Ads Center
- Setting LinkedIn goals
- Ad specifications / dimensions
- Audience targeting
- Text ads
- Sponsored content
- Sponsored InMail
- Conversion campaigns (new)
- Navigating LinkedIn Insights
- Reporting on LinkedIn results
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