Email Marketing Short Course

1 STUDENTS ENROLLED

Email marketing is a vital component of your digital marketing strategy. Our Email Marketing short course outlines email marketing from start to finish, enabling you to use the channel to maximum advantage when marketing your brand and engaging your leads, prospects and customers.

COURSE FEE: R350.00
DURATION: 10 days

The Email Marketing short course covers the following units

  1. Defining email marketing
  2. Principles of email marketing
  3. Email marketing types
  4. Email marketing glossary

  1. Email marketing software providers

  1. Defining marketing automation and platforms
  2. Gaining subscribers
  3. Nurturing subscribers with workflows

  1. How to build email marketing lists
  2. Who to send your email to
  3. List segmentation
  4. List health and list decay

  1. Defining deliverability
  2. Deciding when to send your email
  3. Bounce rates
  4. Spam
  5. Email SEO

  1. Designing the perfect email
  2. Writing the perfect email

  1. Testing before sending
  2. Optimising campaigns

  1. What does success look like?
  2. Understanding email analytics

 

COMING SOON
  • COMING SOON
  • 10 Days
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