Content Marketing & Strategy

0 STUDENTS ENROLLED

    With the increased proliferation of digital media consumption, audiences have become very discerning. As consumers, we have become quite adept at tuning out advertising messages – in fact subconsciously we have learned to largely ignore what we deem marketing and brand-related messages. As such, marketers need to become more astute and work to find smarter ways to reach audiences.

    DURATION: 25 DAYS
    COST: R1 200

    Content marketing, arguably, is marketing’s present and future. Clever, strategic production and use of content is how brands can invite users into their space, giving consumers the opportunity to opt in to the message you are trying to deliver.  This course will teach you what content marketing is, and walk you through all the steps required to create a kickass content strategy.

    This course covers

    1. How to write a content strategy
    2. How to conduct a content audit
    3. Principles of inbound marketing
    4. Matching product with persona
    5. Executing your content strategy
    6. Creating content and editorial calendars
    7. The role of SEO in your content strategy
    8. Measuring ROI
    9. Reporting

    You will also gain access to 

    • Content strategy templates
    • Persona development templates
    • Editorial calendar templates
    • Content audit templates
    COMING SOON
    • COMING SOON
    • 25 Days

    How to get in touch

    Questions? Comments? Random requests? We want to hear from you! Get in touch or fill out the adjacent form
    • ALT digital
    • VALLEY ROAD, HOUT BAY
    • CAPE TOWN
    Email us at admin@altdigital.co.za

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